Modeling and Measuring the Bullwhip Effect

نویسنده

  • Li Chen
چکیده

The bullwhip effect is a phenomenon commonly observed in industry. It describes how the distortion of demand information in a supply chain amplifies demand variance as it moves from consumption point up the supply chain to layers of suppliers. The bullwhip effect has been a subject of intensive research activities. Researchers have tried to address questions such as: What causes the bullwhip effect? How would different types of demand signal processing in forecasting and replenishment decisions affect the bullwhip effect? Can we explain the magnitude of the bullwhip effect in terms of the characteristics of the product and the supply chain? What is the magnitude of the bullwhip effect in practice, how does it differ across industries and products, and how prevalent is the phenomenon? In this chapter, we review both theoretical and empirical research done to address these questions, as well as research done to identify important approaches and specifications that are necessary to correctly measure and evaluate the true extent of the bullwhip effect.

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Measuring and Analyzing the Bullwhip Effect in a Two-Product and Two Echelon Supply Chain Using Control Theory Approach

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تاریخ انتشار 2015